Book Promotion vs. Author Promotion: What’s the Difference?

book promotion vs author promotion

Congratulations!! You are an author. All of the long nights and coffee runs have finally paid off. Now, you’re ready to promote your book. But did you remember to come up with a plan to promote yourself as well? No? Author promotion was the last thing on your mind, wasn’t it?

Promoting a book is pretty simple. There are endless options for book advertising as well as book promotion services. However, promoting a book continuously can often lead to your online contacts becoming “ad-blind,” which is why author promotion is beneficial.

So, what exactly is the difference between book promotion and author promotion?

Book promotion or a book marketing is a strategic plan geared toward getting your target audience to buy your book and then leave a review. You want people to look at your book cover and say, “Oh, I am definitely buying this” before they even know what it’s about.

Author promotion is creating a plan to get your future readers to fall in love with you as a person or respect you as an expert on the topics you publish. You must find a creative way to get the reader interested in your “why” as well as the story behind the writer.

Once you have an audience who supports you and your craft, you can continue to keep their interest in many different ways.

The benefit of promoting yourself as an author is that you can use a lot more avenues to create and attract reader interest. If author promoting is something new, here are some things you can do to increase your visibility on and off the internet.

How to Promote Yourself as an Author

1. Blog consistently!

Choose a topic that is relevant to yourself or your books and write about it. It doesn’t matter what it is. Just write it out. You will be surprised at how many people want to read about your weight-loss journey or your career change from Corporate America to entrepreneurship

There is an audience for every topic you can imagine. Once they are hooked, they will begin to leave comments and share your article for others. Don’t forget to interact with them. Remember, it’s not always what you know but who you. Relationships can unlock doors that keys never will. 

2. Create an Amazon Author Page.

There are so many self-published authors on Amazon who have never take the time to set up their Amazon Author Page. It is super simple, and doesn’t take a lot a time. The advantage to having this page is that it will allow readers or interested parties to follow your journey as an author. Each time you publish, your work will show on this page. If an author purchases a book from you and leaves a great review, you want them to be able to click your name and discover all of the other amazing works you have published as well.

If you have never used Amazon Author Central, you are definitely missing out! This is a free tool where you can create your Author Page, add photos and videos, share your blog feeds, and so much more!  There are so many ways you can use Author Central to improve your book descriptions, add editorial reviews, and much more.

3. Say “Yes” To The Interview!

Always jump at the opportunity to be interviewed, whether it is on someone’s YouTube channel or in a magazine. People are always watching you. You never know who will be interested in what you have to say. Opportunities like these always increase your exposure.

In addition, you can look into “pitching the media” and asking writers and bloggers if they are interested in featuring you. The answer will always be no if you never ask.   

4. Always Add Your Bio.

Whenever you have the opportunity to post your bio, do it! However, make sure that you tailor them to each site. The bio that you post on LinkedIn may be much more professional than the one you post on Goodreads. You can NEVER brag about yourself too much.

5. Increase Your Social Media Presence.

Most authors have a Facebook and Instagram page that is specific for promoting their books and their author brand. However, you will find that some self-published authors have very few followers. The more followers you have, the greater your chance of selling your book, landing speaking engagements, and being invited to vendor events.

Although it may be costly, Facebook Ads are a great tool to use to get you started. You can start with a low budget and see the impact that it makes. If you create ads that cater to your audience, you have the potential to gain hundreds of followers.

6. Create A Mailing List!

Though not an overnight process, it most definitely is worth it. Since you are going to create a blog as soon as you finish reading this post (smile), you may as well invite your readers to subscribe. That is an easy way to start building your list.

I use Mailchimp for my mailing list, but there are other providers that may work better for you. You can use a free account with Mailchimp to build a list of up to 2,000 subscribers. Once your list gets larger, you will have to pay a fee, but it will certainly be worth your while for all of the extra attention you’ll get.

All in all, book promoting is great, but author promotion is better because you are investing in yourself! When you are ready, I urge you to try some of the methods listed above. They have certainly been gamechangers for me.

If you are currently writing your manuscript or have just recently published your book, you can visit to inquire about the dozens of services we offer. My team and I would absolutely love to help you publish your book and establish your brand. I look forward to working with you!!